What you get in the UK for £400,000… Worst.. Olympics Logo.. ever..
£400,000 buys a lot of cool shit around the world, but apparently it’s lost all value in the UK.
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I read an interesting article the other day about how people are now outsourcing minor computing jobs out to Eastern Europe, India and the Far East.. things like family video editing, relocation cards and personal websites, as someone in Delhi will quite happily knock you up a nice looking blog for a few pence give or take. I have to ask whether someone has done exactly that with this logo and pocketed £400,000 because quite simply put, its fucking shit…
Honestly, its worse than the first example in a “101 in Illustrator” class and if this is supposed to be some kind of joke, I certainly ain’t laughing. This is the work of a professional designers called Wolff Olins and quite frankly for £400,000 of tax payers money I’d be expecting a little more thought and design for that.
I wouldn’t mind but apparently it took 12 months to come up with! Read again… 12 months… thats not minutes, seconds or even nanoseconds… thats one fucking year and this is the best they could come up with?! Someones having a tin bath I think…
Seriously… its not even a clean design… its a vector tool of some “edgy” writing a child may as well have done. The font for London is retarded and the colour scheme is so 1990s its not even funny. I don’t want to watch the Olympics, I want to by a shell suit and go get a perm…
This is one more case of corporate backhanders and someone got a rather nice Ferrari out of it… and the Londons bid for the Olympics, well thats even more of a laughing stock than it already was…
mike said
am June 6 2007 @ 12:43 am
dude, i’d digg you up if i could. it is serious shite….
phorenzik said
am June 7 2007 @ 8:02 am
It certainly is a big barrel of wank. Also London needs a capital ‘L’
WardE said
am June 7 2007 @ 9:56 am
Your right Dave, my freaking fabfurn logo is better!